For breaking up with the price competition rat race, Chinese e-bike companies started to focus more on product differentiation by launching models of unique style and technology. In the US market more and more EU brands started to explore opportunities.
by Jan-Willem van Schaik, featuring Ed Benjamin
AMSTERDAM, the Netherlands – “The bicycle industry and not the automotive business has successfully commercialized and made substantial profits from electric vehicles with more than 150 million units in use daily.”
By Vivian Wei
SHANGHAI, China – China's e-bike export increased by 6.5% between January to October 2012. The country's vast industry is slowly but surely switching to e-bikes that are powered by lithium batteries.
By Heather Marshman and Ed Benjamin
ORONO, USA - When e-bikes first really emerged in the US market in the 1990’s, there were a handful of generic models available for sale. Merida, Currie, Yamaha, and Honda were all players, but no one model stood out from the others in terms of appearance, performance, and capability. People came into retail locations to buy an e-bike, not a Yamaha. Things have changed since those early says, but there’s still a long way to go.